Pragati Fashions Pvt .Ltd. (PFPL), the leading womens wear company, revolutionised womens fashion by its consistent creation of western wear at an affordable price tag. PFPL encompasses outstanding quality with latest trends and designs to cater to its customers spread across India and other countries.
Pragati group started way back in 1991; PFPL has seen the path of tremendous growth. It is a pioneer in the concept of Ready Stock. PFPL has brought fashion at the doorsteps of its 3000 plus customers in a very convenient way. It has seen a two fold growth of garment industry. Indeed for PFPL, the effect of recession does not affect our growth and the passion in the industry.
PFPL deals in all kinds of western wear for women, teenagers and girls, where its brand ZOLA deals with womens western wear and the brand BRISA deals with girls indo-western wear.
Having developed its brands ZOLA the brands have successfully lived up to the expectation of all customers. With the brand ZOLA, Pragati has targeted its B2B customers. It has not only penetrated itself in tier 1 cities but has also penetrated deep inside tier 2 and tier 3 cities. It is not surprising that most of PFPLs growth today is from tier 2 and tier 3 cities where even its bigger customers like Pantaloon and Reliance have spread out. It has also made its presence felt in other corporate chain stores like Central and Ethnicity. And also the brand ZOLA, has targeted the end consumers and is making itself a very recognized name amongst the fashion conscious females. This it has done by opening up its own 18 EBOs and plans to have many more in the near future. With the brand brand BRISA, PFPL has targeted an age group from 2 to 16 years who are equally fashion conscious. All these two brands are leading names today in the retailing
industry.
Unparalleled content and skillful management has placed PFPL as a leader all these years. The response from its customers has certainly made the ambience full of reverence and swollen with pride in garment sorority.